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Energy drink to go on sale with statutory warning

Published 12 October 2011

After the recent row over sale of energy drinks, the Canadian government has come up with new laws to regulate the sale of the drinks. As per the new rule passed by Health Canada, the amount of caffeine in energy drinks will be limited to 180mg in a single serving.

New federal regulations for energy drinks will not force the product to be sold under a pharmacist's supervision but will mandate more detailed nutritional labels, reported Canadian University Press. There will be some smaller changes to the products over the next couple of years.

Canada Health Minister Leona Aglukkaq has announced on 6 October that the new regulations surrounding the creation and sale of energy drinks across the country.

The expert committee on the energy drink has initially recommended to restrict the sale of energy drinks to pharmacies and rename the products as 'stimulant drug containing drinks'.

Despite the rejection of the panel's initial pharmacy-sale recommendations, Health Canada has passed new regulations that will limit the amount of caffeine in energy drinks to 180mg in a single serving.

As the government's decision now considers energy drinks as foods instead of natural health products, new labels indicating nutritional information are now required.

Warnings highlighting the health concerns of mixing the drinks with alcohol will also have to be present. Labels will also have to indicate the amount of caffeine in the product. The new regulation of energy drinks as a food means that they can be subjected to stricter government rulings.

The new regulations also dictate that the energy drinks producers to let Health Canada know of any consumer complaints regarding their drinks, as well as provide more information on the sale and consumption of the drinks.

Energy drink producers will need to meet the new federal regulations over the next 18 to 24 months.